GIOIA 12
GIOIA 12
A new center of Italian excellence opens its doors in Verona to the world of fashion and weddings in the name of craftsmanship, art and culture
Gioia 12 will be the new point of reference for women looking for an original and innovative concept place in which to spend moments dedicated to fashion, art and culture. The creator, Alessandra Broggiato, an entrepreneur and creative known for her fascinating floral productions and more, imagined a reality in which every woman can feel valued and pampered. It will be a place of culture full of events: book presentations, fashion shows, trunk shows, visits to the creative laboratory and courses.
Alessandra will propose her creations within the hub: silk flowers made with authentic tools from the last century, macramé work, bags, fascinators and millinery made with recycled materials to give continuity to old materials and make them revive in other forms.
The space will be completed by some corners born from important partnerships already active in Milan such as the collaboration with Le Fate Milano Concept Place which will activate an important point of sale within the space. Always dedicated to feminine craftsmanship, there will be jewels created by Valeria Gurgone, Icudal unique jewels and ceremony and bridal footwear by Miss D, all strictly Made in Italy. Last but not least, Angela Booloni who with her fashion agency LABd’Elite will offer posture courses for girls and ladies.
A new center of Italian excellence opens its doors in Verona to the world of fashion and weddings in the name of craftsmanship, art and culture
Gioia 12 will be the new point of reference for women looking for an original and innovative concept place in which to spend moments dedicated to fashion, art and culture. The creator, Alessandra Broggiato, an entrepreneur and creative known for her fascinating floral productions and more, imagined a reality in which every woman can feel valued and pampered. It will be a place of culture full of events: book presentations, fashion shows, trunk shows, visits to the creative laboratory and courses.
Alessandra will propose her creations within the hub: silk flowers made with authentic tools from the last century, macramé work, bags, fascinators and millinery made with recycled materials to give continuity to old materials and make them revive in other forms.
The space will be completed by some corners born from important partnerships already active in Milan such as the collaboration with Le Fate Milano Concept Place which will activate an important point of sale within the space. Always dedicated to feminine craftsmanship, there will be jewels created by Valeria Gurgone, Icudal unique jewels and ceremony and bridal footwear by Miss D, all strictly Made in Italy. Last but not least, Angela Booloni who with her fashion agency LABd’Elite will offer posture courses for girls and ladies.
